'Message on Messaging'-- Top Three Tips
I was recently interviewed for my take on messaging. It was a fun discussion with long-time PR colleague Shelly Gordon, and an interesting exercise in following my own advice!
I had to deliver my 'message on messaging', so to speak. So I zeroed in on my top three messaging tips: Prioritize, Differentiate and Narrate. Meaning-- decide what's most important to say, make sure it stands out from your competition, and combine your facts with storytelling. Here's the full Q&A on Shelly's blog.