• Announce funding and self-driving car technology • Develop messaging, press release, and media target list. Train and prep the CEO for interviews.
• nuTonomy was entering a space dominated by big-name competitors in tech and automotive • They had great credentials, but were unknown with modest funding news
Developed messaging to establish nuTonomy's technology, emphasizing the startup's sophisticated technology and head start with the first on-demand public pilot.
Outreach gained the attention of the Wall Street Journal, ZDNet, Fortune, and more.
• Support executive leaders on messaging • Provide employee communications and project management support
• The company was in the midst of significant corporate changes, including new leadership and a corporate split. • Employee communications was understaffed.
Managed communications from top-to-bottom from executive prep to content and production.
Kept employees informed and on-track through crisis situations, multiple leadership and organization changes.
Executive Messaging & Presentations
• Develop messaging for this innovation and investment-focused division of Samsung. • Provide executive presentation development.
• Samsung Next had a complex story to tell, bringing early-stage software innovation into a company known for hardware. The division pursued multiple technologies via acquisition, partnerships, investment and a startup incubator.
Developed messaging to differentiate and convey thought leadership in several segments, including virtual reality, IoT and mobile payments. Provided presentation support for the launch of a mapping platform within the Samsung Developer Conference keynote, an executive presentation on the secrets of innovation, and detailed customer messaging for the SmartThings home automation launch.
• Develop messaging, craft press release and blog materials. • Train and prep the CEO for media interviews.
• Perch had developed within Samsung’s Accelerator, but had no public presence. The founder was ready to launch the beta version of its smart home automation tools.
Developed succinct messaging, zeroing in on the news value and keeping the message consumer-friendly. Managed complexity within Samsung, positioning Perch in relation to another Samsung brand in this category.
Positive coverage appeared in Fast Company, CNET, SlashGear and more.