Hamby Communications has extensive experience developing company, product and technology positioning-- whether it’s a refresh for the launch of a new product or more extensive messaging for a thought leadership platform.
Depending on client needs, the work may be a component of developing a news release or other materials. Or it may be a more extensive process to fully develop a company’s position. But the goal is always to ensure that a company’s position is crisply stated, differentiates its solution from those of its competitors, and resonates with customers, partners and the media. Hamby Communications will help you zero in on your key messages, and organize and deliver your story.
The typical process entails a market and competitor analysis, a review of existing materials and executive interviews for input. The output includes prioritized key messages, as well as anecdotes and supporting market data, which serves as the basis for all marketing and PR materials.