Marketing Program Support
Strategic and Practical Program Management
When your communications initiatives need experienced direction and strategic focus, Lorraine Hamby provides marketing leadership and project management to extend your team’s capabilities. From public relations and social media to internal communications, she brings the experience to lead cross-functional efforts with clarity and momentum.
Lorraine combines executive-level insight with practical program management to keep your marketing initiatives moving forward. She coordinates teams, streamlines workflows, develops clear project communication plans, and adapts quickly to evolving priorities—all while keeping strategy and outcomes in focus.
Scope of Services
Lorraine Hamby can step in to lead a variety of marketing and communications initiatives, whether in a large corporate environment or working with fast-paced startup teams.
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Overseeing all aspects of product communications — from drafting launch materials to coordinating public relations support and creating internal messaging.
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Leading strategic planning, content development, and publishing cadence to maintain a consistent brand voice and engagement across platforms.
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Managing messaging, collateral, and logistics for conferences, webinars, and executive presentations — ensuring alignment with business objectives.
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Leading website projects from structure and content creation to final approvals, ensuring a clear, consistent experience across the user journey.
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Ensuring alignment and clarity during organizational transitions, with a strategic framework and and program management.
Keeping Marketing On-Message and On-Schedule
Managing communications during high-demand periods can stretch even the strongest teams. Bringing in experienced leadership ensures your initiatives stay aligned with strategy, on message, and on schedule—while maintaining creative and operational excellence.
Resource Extension: Provides experienced leadership and additional bandwidth, allowing in-house teams to focus on core responsibilities.
End-to-End Management: Ensures projects are handled from start to finish, from strategy and execution to post-launch evaluation.
Seamless Team Integration: Works as an extension of your team, adapting to company workflows and aligning with your communication style.
