Message Development
Strategic Messaging for Brand Credibility and Impact
Strong brands start with a clear message—one that connects audiences, aligns teams, and defines what makes you different. Lorraine Hamby helps organizations develop messaging that resonates—clarifying complex ideas and turning them into engaging, audience-relevant stories. With a sharp eye for strategy, substance and storytelling, she translates technical detail into clear, differentiated narratives that strengthen credibility and brand impact.
Lorraine anchors message development in each organization’s goals, market dynamics, and competitive landscape. Whether developing messaging from the ground up or refining existing content, she identifies strengths, gaps, and opportunities to sharpen differentiation and alignment.
From there, she creates a complete messaging framework that encompasses company, product, and industry viewpoints—ensuring consistency across executive communications, web content, analyst materials, and customer engagement.
With core messaging in place, she provides language and copy guidelines that support a consistent, compelling narrative across every channel. This foundation not only strengthens corporate communication but also enables stronger thought leadership, positioning, and marketing cohesion.
For a deeper dive into the balance of creativity and strategy in message development, check out The Art and Science of Message Development.
“Lorraine helps clients package their messaging in a way that resonates— with both customers and the media. She is uniquely skilled at cutting through complex information and shining a light on core issues.”
— Lisa Lang, former VP of Corporate Marketing and Communications, Intuit
Aligning Messaging with Business Strategy
Effective messaging defines how a brand connects with customers, earns credibility, and achieves business goals. Even companies with strong internal teams can benefit from an outside perspective to refine and strengthen their narrative.
Align with Business Goals: Ensure your communication reinforces your company’s priorities—whether expanding into new markets, preparing for an IPO, or rallying employees around a shared vision.
Optimize for Market Impact: Highlight what truly sets you apart to capture attention and build credibility.
Establish Thought Leadership: Position your organization as a trusted voice by articulating insights and perspectives that resonate with key audiences.
Investing in strong messaging builds clarity, consistency, and trust. With strategic guidance, your company’s story can cut through the noise and resonate where it matters most.
