When the Pressure’s On: Navigating High-Stakes Communications
From Preparation to Real-Time Action and Recovery
Every company is bound to face a moment that tests its composure — a data issue, leadership change, or public backlash that demands a fast, clear response. Over the years, I’ve helped leadership teams manage crises of every kind, and one truth stands out: the best crisis communication response starts long before the crisis does.
I combine proactive planning with responsiveness to help organizations mitigate risks and maintain trust during challenging times.
Proactive Planning: I work with clients to develop tailored crisis communication plans, message frameworks, and escalation protocols so teams are ready for anything.
Real-Time Crisis Support: When issues hit, I provide on-the-ground counsel to guide decision-making and messaging during high-stakes moments.
Post-Crisis Recovery: Once the immediate pressure eases, I help businesses rebuild credibility and strengthen reputation through thoughtful communication and transparency.
Throughout every stage of a crisis, I focus on clear, consistent communication anchored in five core principles — transparency, speed, empathy, accuracy, and responsibility — so actions stay aligned with values, even under pressure.
Even organizations with strong internal teams can benefit from crisis communications counsel during sensitive situations. My role is to bring perspective, composure, and clarity — helping leadership stay focused and aligned when it matters most.
Organizations engage me in different ways:
In the Midst of a Crisis: Immediate support to assess and manage the situation effectively.
During Emerging Risks: Guidance for reputational issues that could escalate without the right response.
In Advance: Proactive preparation, including crisis communication training and checklist-based planning to equip your team with clear protocols and pre-drafted statements.
For a closer look at how I support clients through high-stakes situations, visit my Crisis Communications Services page.
Lorraine Hamby is an interim Chief Communications Officer and CMO, helping organizations navigate change and communicate with clarity.
