Crisis Communications and Reputation Management
Crisis Communications Leadership and Hands-On Support
Lorraine Hamby provides the expertise and strategic guidance organizations need to navigate high-stakes issues—whether an urgent crisis or an emerging reputational risk.
From managing security incidents to handling executive transitions or operational disruptions, she develops clear, practical strategies that enable leaders to respond effectively and maintain stakeholder trust.
Beyond senior-level counsel, Lorraine also offers hands-on support and crisis communication training to help leadership teams effectively manage high-pressure situations and strengthen their response capabilities.
She tailors each engagement to the organization’s needs—whether providing immediate response leadership or building long-term preparedness.
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Offering real-time guidance to manage narratives, mitigate damage, and maintain control in high-pressure situations.
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Conducting scenario planning, risk assessments, and developing detailed protocols for effective crisis communication management.
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Delivering customized crisis communication training to prepare leaders for high-stakes decision-making.
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Setting up the process and drawer statements to handle press inquiries, preparing spokespeople, and controlling the narrative to minimize reputational damage.
Effective crisis response requires clarity, composure, and coordination. Here’s how I approach high-stakes situations:
Comprehensive Assessments: Quickly understanding the scope and impact of the issue to develop a responsive and credible crisis communication strategy.
Clear and Consistent Messaging: Creating drawer statements tailored to stakeholders, including employees, customers, partners, shareholders, and the media.
Cross-Functional Coordination: Collaborating with legal, PR, customer service, and leadership teams to ensure alignment across the organization.
For practical steps on preparing for the unexpected and how a crisis communications consultant can add value—read When the Pressure’s On: Navigating High-Stakes Communications and the Crisis Communications Checklist.
Crisis Communications Expertise
Lorraine Hamby brings a strategic, steady hand to high-stakes situations. She has guided Fortune 500 companies through data breaches and helped startups manage sensitive workplace or reputational issues—combining structure, speed, and sound judgment to protect brands and maintain trust.
Lorraine’s experience spans security incidents, executive transitions, business crises, regulatory and legal challenges, and product recalls—each requiring a balance of urgency, clarity, and foresight.
